It’s a metaphor for what sets us apart. Nitrogen is all around us and is a crucial requirement for stimulating growth. However, it often takes significant energy, such as a lightning bolt, to transform it into something useful.
Same with marketing. While a key driver of growth, it can often be unfocused, underutilized and ineffective.
At Nitrogen Marketing, we are that spark that transforms scattered marketing efforts into powerful growth engines by clarifying your message, aligning your go-to-market, and fixing the leaks in your pipeline.
Where Startups Get Stuck
Confusing Messaging
Confusing Messaging
Confusing Messaging
Prospects don’t “get it,” investors don’t lean in.
Leaky Pipeline
Confusing Messaging
Confusing Messaging
Great leads drop before demo or close.
Lack of Leadership
Confusing Messaging
Inefficient Lead Gen
GTM execution happens without strategy.
Inefficient Lead Gen
Inefficient Lead Gen
Inefficient Lead Gen
Marketing programs exist, but they don’t deliver qualified pipeline.
Demos Don't Convert
Inefficient Lead Gen
Demos Don't Convert
The story doesn’t land with buyers, no urgency for prospects to buy.
Poor Alignment
Inefficient Lead Gen
Demos Don't Convert
Marketing & Sales teams operate in silos, slowing growth and hurting conversions.
Nitrogen Spark Series
Every company hits a point where marketing energy disperses—effort is high, but results flatline. The Nitrogen Spark Series™ was built to fix that.
Each module addresses a critical stage of your GTM system—from diagnosing why growth stalls to aligning story, improving conversion, tightening the pipeline, and amplifying the narrative that fuels long-term momentum.
Together, they create a clear, structured path to growth—one that transforms how you position, sell, and scale. Designed to turn confusion into clarity, activity into acceleration, and potential into performance.
Series Modules
Foundation: GTM Clarity Audit
Story: Positioning Accelerator
Story: Positioning Accelerator
See What’s Blocking Your Growth.
Our GTM Clarity Audit cuts through the noise to identify exactly why leads stall, messaging misses or campaigns fail. We examine your funnel, website, programs, and CRM data to uncover the truth behind underperformance.
You’ll receive a GTM health assessment highlighting your top opportunities and quick-win
See What’s Blocking Your Growth.
Our GTM Clarity Audit cuts through the noise to identify exactly why leads stall, messaging misses or campaigns fail. We examine your funnel, website, programs, and CRM data to uncover the truth behind underperformance.
You’ll receive a GTM health assessment highlighting your top opportunities and quick-win priorities. The result? You stop guessing, start fixing, and turn static marketing energy into measurable forward motion.
The Positioning Accelerator aligns how you talk about your product with how your buyers think to deliver a cohesive message that actually lands. We’ll give you a complete messaging overhaul that redefines how you talk about what you do that your team can actually use across sales, marketing, and investor d
Clarify Your Messaging and Value.
The Positioning Accelerator aligns how you talk about your product with how your buyers think to deliver a cohesive message that actually lands. We’ll give you a complete messaging overhaul that redefines how you talk about what you do that your team can actually use across sales, marketing, and investor decks.
You’ll emerge with a full messaging framework—ready for your website, sales decks, and campaigns—so every touchpoint tells the same powerful story.
Our Demo Doctor bridges the gap between interest and impact. We analyze real demo calls, review decks and map your demo flow to buyer psychology. Then rewrite the narrative so your product story unfolds naturally and persuasively.
Your team gets tailored demo scripts and coaching designed to keep close rates
Increase Demo Conversion Rates.
Our Demo Doctor bridges the gap between interest and impact. We analyze real demo calls, review decks and map your demo flow to buyer psychology. Then rewrite the narrative so your product story unfolds naturally and persuasively.
Your team gets tailored demo scripts and coaching designed to keep close rates high. Instead of product walkthroughs that fizzle out, you’ll deliver a product experience that aligns with what prospects value most resulting in more “Let’s do this” moments and fewer lost opportunities.
Nitrogen's Narrative Engine transforms your company story from a loose collection of messages into a high-voltage signal. We help founders and leadership teams articulate the “why” that drives everything—then weave that through every touchpoint: pitch decks, website, campaigns, and sales conversations.
The o
Make Your Story a Growth Engine.
Nitrogen's Narrative Engine transforms your company story from a loose collection of messages into a high-voltage signal. We help founders and leadership teams articulate the “why” that drives everything—then weave that through every touchpoint: pitch decks, website, campaigns, and sales conversations.
The outcome isn’t just words—it’s a compelling story that attracts talent, trust, and traction.
Nitrogen Marketing is led by Eric Wanta, an experienced B2B SaaS and technology marketing leader with 20+ years of experience as CMO, VP of Marketing, and Fractional CMO. He's led marketing for companies ranging from early-stage startups to $500M+ global enterprises.
Eric combines the strategic perspective of a CMO with the hands-on ability to deliver results quickly. Whether you need a full GTM strategy, a messaging refresh, or help diagnosing why your pipeline is stalled, he can step in and provide the clarity and execution you need.
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