Live Demo Conversion Intelligence™
Turn live demos into a measurable, optimizable system for improving close rates.
Live Demo Conversion Intelligence™ helps B2B teams diagnose why demos convert (or don’t) and systematically improve close rates by defining what great looks like, grading real calls against it, and seeing patterns humans can’t see at scale.
Demo calls are the most information-dense buyer interactions you have.
Most companies:
- Record every demo
- Have tools that capture activity
- Still rely on gut feel to explain conversion
The result: Declining close rates, inconsistent performance, and no clear answer to what to fix.
What’s missing isn’t more data.
It’s a system for turning demos into insight.
What We Do
We help companies generate next-level insight from their existing demo recordings by setting up custom metrics, grading criteria, and scorecards tied directly to their messaging and sales goals.
This allows teams to move beyond anecdote and answer questions like:
- Are key pitch messages delivered correctly and consistently?
- Which pain points and message themes actually resonate with buyers?
- How does engagement differ by persona, segment, or industry
- How effectively are reps engaging prospects on what matters most?
- What impact do these interactions have on conversion to revenue?
- How do you diagnose — and fix — changes in close rates?
How It Works
1. Define the Ideal Demo
4. Turn Insights Into Conversion Impact
1. Define the Ideal Demo
We work with your team to explicitly define what a great live demo looks like for your business — including the narrative flow, required messaging, persona emphasis, visuals, and success signals.
Output:
The Ideal Demo Blueprint™
A concrete definition of what should happen in a great demo.
Becomes the standard for evaluation, coaching, and optimization.
2. Create Grading Model
4. Turn Insights Into Conversion Impact
1. Define the Ideal Demo
We translate the Blueprint into a formal grading framework that evaluates demos across two dimensions:
Delivery — how well reps execute the demo as designed
Buyer Resonance — how prospects actually respond to the messaging
This replaces subjective feedback with consistent, outcome-aligned scoring tied to your sales goals.
3. Analyze at Scale Using AI
4. Turn Insights Into Conversion Impact
4. Turn Insights Into Conversion Impact
AI is used to apply your customized grading criteria across real demo recordings — parsing transcripts, tagging sections, detecting message presence, and surfacing engagement patterns.
AI doesn’t define what “good” looks like.
It helps scale the evaluation of what you’ve already defined.
4. Turn Insights Into Conversion Impact
4. Turn Insights Into Conversion Impact
4. Turn Insights Into Conversion Impact
We translate demo insights into clear, actionable guidance identifying what to coach, what to fix, and what to double down on to improve close rates, sales velocity, and consistency across reps.
Output:
Conversion Diagnostics and Action Playbooks
This is where demo analysis becomes measurable conversion impact.
Talk With Us About Live Demo Converstion Intelligence
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